June 2023 | Thirteenth Edition

Campbell Shipping embarks on Digitalisation of entire fleet powered by Alpha Ori’s SMARTShip technology solution

Leading maritime digital solutions provider Alpha Ori Technologies (AOT) announced the partnership deal to digitalize the whole fleet of Campbell Shipping with their SMARTShipTM product suite. 

With a diverse range of products, that includes SMARTShipTM, SMARTVoyager and ShipPalmTM, AOT is transforming the maritime industry by harnessing the power of real-time data, generating insights for faster decision-making, and helping customers enhance productivity and lower emissions. 

“Campbell Shipping is excited to embark on this critical digitalization project utilizing Alpha Ori Technologies technology solutions. Having considered various solutions available in the market, we are convinced that Alpha Ori’s SMARTShip has the right applications and necessary resources for ensuring the Digital Transformation that’s critical for us to realize the value out of digitalization. With the increasing business focus on green shipping it’s timely to leverage on good quality data to first set our baselines and thereafter continuously improve our efficiencies. Towards this we believe AOT has the right mix of talent, technologies and futuristic vision to be a transformative force in shaping the future of the maritime industry.” Rajesh J Dhadwal, Managing Director & CEO of Campbell Shipping.

Alpha Ori’s digital solutions are being increasingly adopted by leading maritime operators worldwide, and this exciting partnership AOT expects to further accelerate its sales activities and product capabilities.

“Campbell’s decision to go for SMARTShip is testament to their confidence in our state-of-the-art digital solutions and the cutting-edge technologies being used to transform the shipping industry. It is imperative for Ship Owners & Operators to leverage on real-time digital data and make decisions based on real time analytics. We see a sense of urgency and an upward trend in adoption driven by the sustainability agenda the maritime sector has embraced. This partnership with Campbell will help us to join forces with a reputed brand in ocean transportation and provide us an opportunity to build value across sectors” said Bala Sankaran, Co-CEO, Alpha Ori Technologies.

About Alpha Ori Technologies:

Alpha Ori Technologies (AOT) is a B2B Technology company headquartered in Singapore with overseas product development offices in India and the United States. Alpha Ori’s vision is to digitally enable all floating enterprises with cutting edge technologies – IoT, Machine Learning and Cloud-based Big Data science – to drive remote operations, enhance operational efficiency and achieve the highest levels of safety on board ships.


About Campbell Shipping:

Campbell, group of companies, are provider of technical and commercial management services. It was established by the Scottish naval architect Mr. George T. Campbell who began his first office in the 1940s.

Campbell’s technical management services include, but are not limited to, technical operations, crewing, HSEQ, purchasing, drydock, and major refit supervision. The organization is passionate about its various crew welfare initiatives. The company has offices that span across Nassau, Mumbai, Myanmar and Singapore

Campbell Shipping currently manages a fleet of 16 Handysize and Supramax bulk carriers. The company is looking to expand current fleet. In addition to the dry bulk vessels, the company also manages a large cruise vessel.

For further information, please contact: 

Sanjeev Namath
Chief Business Officer
Email: sanjeev@alphaori.org 
Phone: +65 6463 5546
Website: www.alphaori.sg